Who is Mel, and how did Tobio's start?

Mel is the heart behind Tobio's. She's always been a creative soul, painting, crafting, journaling and trying anything that sparked her curiosity. 💙

How did Tobio's begin?

Every time Mel wanted to start a new hobby, she ran into the same problem: where do I even start? She'd spend hours researching materials, comparing brands and visiting craft stores. By the time she had everything, she'd spent a lot and felt overwhelmed before even picking up a brush. Then came the doubts: what if I'm not good at this?

During the pandemic, with her painting supplies sitting untouched in a closet, an idea started to bloom: what if starting a new hobby could be easy, joyful and accessible for everyone, beginners and pros alike? That's how Tobio's was born.

What's our mission?

To make starting a hobby a joyful, stress-free experience. That's why we design all-in-one creative kits with everything you need in one box, so there's no extra research, no endless shopping and no huge expense.

What do we believe in?

  • Learning never ends. Progress over perfection.
  • You are enough. You don't need to be a pro to create something meaningful.
  • Creativity is connection. Art is about telling your story and finding peace in the process.

And the name?

Tobio is Mel's cat: playful, curious and full of life. He became our muse and our symbol of exploring without fear.

Read the full story on our About Us page: https://tobioskits.com/pages/about-us